Flore
Flore is a small French fashion brand, located in a tiny town in North-West of France.
Description
The newly established brand aimed to have a sophisticated and simple brand identity, following the style of living in the town community from where it comes from. Accordingly, the whole concept waves around simplicity with a touch of elegance.
The word FLORE, originating from a Latin word of something blooming, was my main motive in terms that the brand should be perceived as the ”spring” of modern clothing styles. Thus, my designs were going in the direction of something flourishing & blooming, in small communities.
My role was to design the brand identity from zero, putting a strong emphasis on simplicity & elegance. My role also included the development of different brand assets, print & packaging as well as photography direction.