Gelduitleg

Gelduitleg is a Netherlands-based business, specialized in consulting. The brand’s primary aim is to develop a framework of blog-based resources which basically teach people how to get smart with money & investments. 

My role was to design the brand identity from zero, and animate and conceptualize their motion design toolkit, including 3D animation of simple geometrical shapes. My engagement also included their logo animation, which will be displayed along other motion design assets in advertising campaigns & website resources. 

I’ve designed the visual identity in a way that geometrical shapes are playing an abstract role in presenting money & coins, as well as collecting money through investments which is conceptually done in my logo animation. I’ve intentionally played with symmetry and balance in order to evoke a sense of stability within the brand itself. I’ve also developed merch for this particular brand.